25+ years translating complex oncology, vaccine, and specialty pharmaceutical data into strategically aligned HCP, DTP, and DTC communications. I partner with agencies and life sciences brands across the full campaign lifecycle — from prelaunch strategy through MLR execution — delivering work that is scientifically rigorous, creatively compelling, and FDA-aligned. Experienced across digital, CRM, video, sales enablement, and patient education channels. 

Copywriting lead on a 100+ slide Shingrix sales deck that redefined how the brand was sold. Navigated both unbranded and branded sections through a rigorous MLR review process — emerging fully approved and strategically intact. The deck earned the client praise throughout the organization (and an award) and became a foundational source document for future promotional materials.

Strategic lead and copywriter on a Shingles awareness email and brochure. Developed a headline that pushed beyond category conventions while staying true to brand voice — designed to cut through and resonate with HCPs in a crowded awareness space. Integrated key statistics as a core creative device rather than supporting detail, driving both engagement and clinical credibility.

Freelance copy lead on an unbranded Cardiomyopathies ESC Guidelines Summary Guide developed for HCP audiences. Brought in to review, refine, and substantially rewrite a medically accurate but narratively complex draft — simplifying the clinical story, improving document flow, and elevating readability without compromising scientific integrity. The result was a cleaner, more accessible resource that respected the audience's expertise while removing the friction that gets in the way of real engagement.

Freelance lead writer on this Best Practices guide for the sales force — developed to work in tandem with an existing sales aid and help reps maximize every HCP interaction. Source material was a recorded interview with a top-performing sales representative; the challenge was extracting his instincts and translating them into structured, repeatable copy that any rep could own. Developed headlines and full narrative flows for each sales aid page, anchored by concise pull quotes that reinforced key selling moments and kept the story moving. The result was a practical, field-ready resource built from real selling intelligence.

Lead writer on a landmark BIO conference campaign — one of the first times the BIO industry organization marketed its member companies directly to the general public. The creative challenge was significant: make the promise of biotech research feel immediate and human to consumers, investors, and HCPs alike, without oversimplifying the science or losing credibility with any audience. The solution was a headline-driven campaign built on a precise two-sentence structure — the first grounding each piece in a specific member company's research, the second translating that work into its human meaning. The campaign ran as outdoor billboards at Philadelphia's 30th Street Station (among other locations around town), bringing life sciences innovation into one of the city's most visible public spaces.

Freelance lead writer on a 30-second ad campaign featuring Nick Cannon for a Lupus Nephritis clinical trial awareness initiative — brought in two hours before the pitch to ideate, concept, storyboard, and script three fully developed creative directions. All three concepts performed well in the presentation. One script was approved by Nick Cannon without revisions on the first draft — a rare outcome in celebrity-driven healthcare production. While MLR review refined the final language, the core concept, storyboard, and structural elements carried through to production intact, with my continued creative and copy guidance throughout the process.

Group Copy Supervisor / ACD / CD-Level Copywriter |
Healthcare & Pharmaceutical Communications |
Open to senior-level creative partnerships, high-science forward roles, and strategic brand leadership opportunities.